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Zac Efron Is the New Face of Hugo Boss and Its Hugo Man Fragrance | Allure
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Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
/cloudfront-us-east-2.images.arcpublishing.com/reuters/EB5JMZK55JPHHMF7Z55XROOWNY.jpg "Hugo Boss sees slowing sales but confident on China growth | Reuters")
Hugo Boss sees slowing sales but confident on China growth | Reuters
Joe Lycett legally changes name to Hugo Boss to protest fashion house | Metro News
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
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Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter
Hugo Boss responds to Joe Lycett after he changed his name to Hugo Boss - Radio X
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Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
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