![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ323_lebron_20190828143144_ZH.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck. | Celebrities, Blog marketing, Ads Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck. | Celebrities, Blog marketing, Ads](https://i.pinimg.com/736x/fe/84/a8/fe84a886d303ecca94f3ee41137a5f9b.jpg)
Hollywood Branded looks at celebrity endorsement ads featuring LeBron James, Serena Williams, Kevin Durant and Lil Buck. | Celebrities, Blog marketing, Ads
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://s.marketwatch.com/public/resources/images/MW-HQ319_lebron_ZG_20190828142017.jpg)